Set up inclusive pricing

Inclusive pricing makes shopping simple and transparent for your customers by showing them an all-in price—no surprise costs at checkout. Choose exactly what's included in that price for each country: taxes only, or duties, taxes, and fees.

Prerequisites 

Is inclusive pricing right for your catalog?

Inclusive pricing works best for merchants with relatively consistent product types across their catalog. Zonos applies a single rate across all items in each market based on your overall product mix and order data, so if you sell a wide variety of items with significantly different duty rates (e.g., clothing, electronics, and home goods), the more varied your catalog becomes, the harder it is to maintain accurate pricing without over or undercharging customers.

Fallback HS code required

You must configure a fallback HS code before enabling inclusive pricing. This HS code should accurately represent your most common product type, as Zonos uses it to calculate your initial rates and continues using it as the basis for calculations as your order data grows. An inaccurate fallback HS code will result in incorrect pricing that could cost you money or create poor customer experiences.

If your catalog is too diverse to be represented by a single HS code, inclusive pricing may not be the right solution for your business.

Learn how to set your fallback HS code →

Initial setup 

1. Navigate to Zonos Dashboard
2. Go to Settings
3. Under Landed cost in the sidebar, click Inclusive pricing
4. Choose whether to include:
   1. Taxes only, or
   2. Duties, taxes, and fees in your product price
5. Select the countries where you want to enable inclusive pricing
   1. You can update this selection anytime
   2. Some countries may not appear if they're not enabled in your shipping settings or your connected carriers don't support them
   3. Zonos doesn't offer this service to all countries and will continue to add countries as they become available
6. Click Start using inclusive pricing

You'll be taken to the Inclusive pricing settings page, where you can review the countries you've enabled.

Once you enable countries in the Dashboard, Zonos will fully manage those market settings (e.g., Shopify Markets) on your behalf, making the necessary updates to keep everything aligned with your inclusive pricing configuration.

How it works 

Tax inclusive pricing: Zonos uses the standard tax percentages required by each country to calculate the amount that needs to be included in the product price.

Duty inclusive pricing: Rather than calculating a unique duty rate for each item, Zonos applies a flat percentage by country based on your order history and industry standards.

Zonos calculates a consistent, fixed flat rate for each market and applies it across all your base catalog items—keeping your pricing accurate, predictable, and easy to manage. Zonos monitors orders and updates rates weekly to ensure pricing remains accurate with respect to duty, tax, and currency fluctuations.

Important notes 

Label printing: You must print labels in the Zonos Dashboard. Zonos needs to control this process to ensure the correct amounts are applied to commercial invoices and related documentation.

Market settings: Since Zonos guarantees the landed cost, if you update your market settings to a different rate than what Zonos provided, we will deactivate inclusive pricing for that country.

Next steps 

Once you've completed setup, you can:

• Add or remove countries
• Configure what's included in the price by country
• Review recommended countries for your business